Picture the beautiful scenes of Southern Italy, to be specific Naples, there lived a family of four. The mother a boutique owner, the father owned another and the son grew around luxury apparel artisans and manufacturers, where his parents bought the merchandise for their boutiques.
As he grew up, he would go with his backpack to these artisans and manufacturers and buy the extra merchandise left behind by designers such as Versace and Dolce & Gabanna. As he grew up he noticed that the family owned manufacturing factories were closing down. He became passionate about finding a solution to keep these family owned apparel manufacturing companies open.