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Collaborations were once considered a niche aspect of the fashion industry, but they have now become a standard strategy for competitive fashion brands to maintain relevance. To be considered truly modern, your brand needs to balance relatability and accessibility, while remaining inspiring and fresh. But no one does this alone, so here’s how to navigate brand collaborations in 2020, and do it right.
Read moreIn the fashion industry, there is perhaps no label as highly coveted as Made in Italy, and for good reason too. Heritage and craftsmanship are two of the core values at the helm of what it means to be Made in Italy. The label will certainly amplify the prestige of your fashion brand, but let’s talk about exactly how much this label is worth.
“Wholesale” is a word that gets thrown around a lot in the retail industry, but what does it mean exactly? Wholesale is the “selling of goods in large quantities to be retailed by others.” While buying wholesale is appealing – particularly to boutique shop owners not looking to design the clothes they sell – using a wholesale supplier has its drawbacks.
There are many events available to those in the fashion industry, ranging from fashion shows to trade shows to showcases. Events like these are great opportunities for new fashion designers to network, learn more about the fashion industry, meet fashion buyers from major department stores and boutiques, and eat some great food. Here is a list of 9 fashion events (located in the United States) in the 2019/2020 year.
It’s common for fashion businesses to label themselves “high-end”. What’s less common, however, is for an apparel brand to produce clothing that’s high quality, message their brand as luxury, and sell their products at a high-end price point. It’s not enough to simply claim the title of “high-end”. Your brand must truly embody luxury level values in every thing – from conscientiously-sourced materials, to artisan-level production, to marketing and price point.
In 2019, the U.S. Census Commerce Bureau declared that online sales had finally overcome so-called general merchandise sales for the first time ever. While that sounds like big news for all who operate in off or online retail, analysts credited Amazon for a large part of the growth, specifically due to Amazon Prime’s customer-friendly shipping rates and speedy turnaround times.
After you’ve gone through the process of designing, producing, and organizing clothing in your store, you have to decide what to price your items. Shoppers don’t wait until they reach the cash register to check the price tag. Determining the right price is a marketing tactic that helps invite and excite customers. Here are three questions to ask yourself before deciding what to price the clothing in your store.
After designing your fashion line, you have to determine what fabric to use. It is important to consider which materials best suit the designs in your clothing line. Each material you will use affects the final product’s feel, consistency, and look.
It’s common for fashion businesses to label themselves “high-end”. What’s less common, however, is for an apparel brand to produce clothing that’s high quality, message their brand as luxury, and sell their products at a high-end price point. It’s not enough to simply claim the title of “high-end”. Your brand must truly embody luxury level values in every thing – from conscientiously-sourced materials, to artisan-level production, to marketing and price point.