Whether or not you operate your boutique out of a brick and mortar, RV, or pop-up stall, it’s crucial that you also make your apparel products available online. Traditional boutiques that live wholly outside of an e-commerce model can only sell to customers in specific locations, during specific hours of business. That’s pretty limiting considering that e-commerce stores have the ability to serve customers 24/7, whether they live right down the street or in a different hemisphere.
Read more“Wholesale” is a word that gets thrown around a lot in the retail industry, but what does it mean exactly? Wholesale is the “selling of goods in large quantities to be retailed by others.” While buying wholesale is appealing – particularly to boutique shop owners not looking to design the clothes they sell – using a wholesale supplier has its drawbacks.
If you’re working in fashion, you’re already well aware of what that one perfect design can do for your business. But the cut and color of your clothes isn’t the only thing that customers see when they’re browsing your collection. More often than not, they’ll take a look inside the collar to check the label. Aside from looking for things like fabric content and place of origin (made in Italy, of course), they’ll also look at your brand—more specifically, your logo.
Whether or not you operate your boutique out of a brick and mortar, RV, or pop-up stall, it’s crucial that you also make your apparel products available online. Traditional boutiques that live wholly outside of an e-commerce model can only sell to customers in specific locations, during specific hours of business. That’s pretty limiting considering that e-commerce stores have the ability to serve customers 24/7, whether they live right down the street or in a different hemisphere.
“Wholesale” is a word that gets thrown around a lot in the retail industry, but what does it mean exactly? Wholesale is the “selling of goods in large quantities to be retailed by others.” While buying wholesale is appealing – particularly to boutique shop owners not looking to design the clothes they sell – using a wholesale supplier has its drawbacks.
If you’re working in fashion, you’re already well aware of what that one perfect design can do for your business. But the cut and color of your clothes isn’t the only thing that customers see when they’re browsing your collection. More often than not, they’ll take a look inside the collar to check the label. Aside from looking for things like fabric content and place of origin (made in Italy, of course), they’ll also look at your brand—more specifically, your logo.
After you’ve gone through the process of designing, producing, and organizing clothing in your store, you have to decide what to price your items. Shoppers don’t wait until they reach the cash register to check the price tag. Determining the right price is a marketing tactic that helps invite and excite customers. Here are three questions to ask yourself before deciding what to price the clothing in your store.
Many fashion companies are embracing inclusivity as they diversify their clothing options in size, adaptability, and modesty. Beforehand, those who couldn’t find clothing to meet their needs would resort to buying and then tailoring their outfits, costing them more than the average customer. Now, these customers can throw away their tailor’s number and go on a stress free shopping spree.
At 17, Malala Yousafaski won the Nobel Peace Prize. At 15, Bobby Fischer achieved the highest title in chess: grandmaster. At 18, Mary Shelley wrote her literary classic Frankenstein. These famous teens show that youth doesn’t handicap achievement. Even the fashion world has had its share of young successes.
Knockoffs vs. Counterfeit Fashion Goods - What You Need To Know In an era where luxury handbags cost $2,000 and designer t-shirts can easily run $500, knockoff brands present themselves as a way to buy those desired items at an affordable price.
Fashion designers evaluate several factors when choosing where to manufacture their clothing lines and accessories. Beyond the sticker price for labor, fashion designers must consider the quality of the craftsmanship, shipping and customs fees, contract negotiations, language barriers, transparency, and more.
The Italian summer holiday, or ferragosto, is a public holiday celebrated in Italy on August 15th. Ferragosto is the height of the Italian vacation season. Millions of Italians take their annual vacations in the two weeks before or after August 15, meaning highways, airports, train stations, and beaches will be packed as many Italians take this time to go on family vacations to the seaside, so as not to take this special time for granted.
