How To Make the Most of Major Fashion Brand Collaborations in 2020

Collaborations were once considered a niche aspect of the fashion industry, but they have now become a standard strategy for competitive fashion brands to maintain relevance. To be considered truly modern, your brand needs to balance relatability and accessibility, while remaining inspiring and fresh. But no one does this alone, so here’s how to navigate brand collaborations in 2020, and do it right. 

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