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You can’t miss a highly-addictive fashion brand. Fashion influencers flock to them. Customers swear by them. Down-funnel brands try to replicate their special magic.
Read moreAfter designing your fashion line, you have to determine what fabric to use. It is important to consider which materials best suit the designs in your clothing line. Each material you will use affects the final product’s feel, consistency, and look.
Whether or not you operate your boutique out of a brick and mortar, RV, or pop-up stall, it’s crucial that you also make your apparel products available online. Traditional boutiques that live wholly outside of an e-commerce model can only sell to customers in specific locations, during specific hours of business. That’s pretty limiting considering that e-commerce stores have the ability to serve customers 24/7, whether they live right down the street or in a different hemisphere.
“Wholesale” is a word that gets thrown around a lot in the retail industry, but what does it mean exactly? Wholesale is the “selling of goods in large quantities to be retailed by others.” While buying wholesale is appealing – particularly to boutique shop owners not looking to design the clothes they sell – using a wholesale supplier has its drawbacks.
If you’re working in fashion, you’re already well aware of what that one perfect design can do for your business. But the cut and color of your clothes isn’t the only thing that customers see when they’re browsing your collection. More often than not, they’ll take a look inside the collar to check the label. Aside from looking for things like fabric content and place of origin (made in Italy, of course), they’ll also look at your brand—more specifically, your logo.
It’s common for fashion businesses to label themselves “high-end”. What’s less common, however, is for an apparel brand to produce clothing that’s high quality, message their brand as luxury, and sell their products at a high-end price point. It’s not enough to simply claim the title of “high-end”. Your brand must truly embody luxury level values in every thing – from conscientiously-sourced materials, to artisan-level production, to marketing and price point.
In 2019, the U.S. Census Commerce Bureau declared that online sales had finally overcome so-called general merchandise sales for the first time ever. While that sounds like big news for all who operate in off or online retail, analysts credited Amazon for a large part of the growth, specifically due to Amazon Prime’s customer-friendly shipping rates and speedy turnaround times.
After designing your fashion line, you have to determine what fabric to use. It is important to consider which materials best suit the designs in your clothing line. Each material you will use affects the final product’s feel, consistency, and look.
It’s common for fashion businesses to label themselves “high-end”. What’s less common, however, is for an apparel brand to produce clothing that’s high quality, message their brand as luxury, and sell their products at a high-end price point. It’s not enough to simply claim the title of “high-end”. Your brand must truly embody luxury level values in every thing – from conscientiously-sourced materials, to artisan-level production, to marketing and price point.
Knockoffs vs. Counterfeit Fashion Goods - What You Need To Know In an era where luxury handbags cost $2,000 and designer t-shirts can easily run $500, knockoff brands present themselves as a way to buy those desired items at an affordable price.