After designing your fashion line, you have to determine what fabric to use. It is important to consider which materials best suit the designs in your clothing line. Each material you will use affects the final product’s feel, consistency, and look.
Sustainability, purpose, and price. These are the top three things that millennials prioritize when it comes to fashion. But it doesn’t stop there. Let’s elaborate on why these attributes matter to this generation when it comes to shopping.
Yes, we’ve all done it before. One step into LUSH Fresh Handmade Cosmetics, and next thing you know you’re dancing to J. Lo’s “Love Don’t Cost A Thing” while picking up bath bombs from a crate. It’s true – piping music into your store that your ideal customer would enjoy will help boost your sales.
It’s common for fashion businesses to label themselves “high-end”. What’s less common, however, is for an apparel brand to produce clothing that’s high quality, message their brand as luxury, and sell their products at a high-end price point. It’s not enough to simply claim the title of “high-end”. Your brand must truly embody luxury level values in every thing – from conscientiously-sourced materials, to artisan-level production, to marketing and price point.
With strikingly colorful products from Gucci to classically timeless jewelry showcased at Tiffany & Co., window displays never cease to amaze us with their festive and ornate mannequins and decor, especially with the holiday season just around the corner. Experiential retail does the same exact thing, except that it gives you an experience that you will never forget. Here is our breakdown on how experiential retail takes visual merchandising to the next level.
When it comes to sustainable fashion, MakersValley gives you tips on how you can expand your private label line in an environmentally and economically efficient manner. Find out why we believe more consumers should support ethical fashion! You heard that right, Makers! Going green is the next trend to stay in the fashion world.
That’s right, fellow Italians! Falconeri finally made its way to the U.S. Market. For those who have not heard about this, Falconeri is an Italian luxury label known for their cashmere knits. So, how did this well known Italian label make its debut splash in the U.S.?
“Plus size” is a term that refers to people who have sizes 10 to 18, or who are considered by the clothing market to be proportionally bigger than the average person. However, in recent years, the qualifier of ‘not-average’ has been hotly debated.
The 2006 film based on the novel of the same name, “The Devil Wears Prada,” features Meryl Streep as Miranda Priestly, a malicious and conniving fashion magazine editor. All of the stereotypes about what it’s like to work in the fashion industry this film deems true. But how true to life really is the movie? Is the industry really as harsh as it says it is?
In 2019, the U.S. Census Commerce Bureau declared that online sales had finally overcome so-called general merchandise sales for the first time ever. While that sounds like big news for all who operate in off or online retail, analysts credited Amazon for a large part of the growth, specifically due to Amazon Prime’s customer-friendly shipping rates and speedy turnaround times.
From retro comebacks to new color palettes for the Spring 2020 season, designers including Gucci, Paco Rabanne, and Fendi gave their all to set fashion’s 2020 agenda. Here are our favorite inspirational trends from next Spring’s runways.
Whether or not you operate your boutique out of a brick and mortar, RV, or pop-up stall, it’s crucial that you also make your apparel products available online. Traditional boutiques that live wholly outside of an e-commerce model can only sell to customers in specific locations, during specific hours of business. That’s pretty limiting considering that e-commerce stores have the ability to serve customers 24/7, whether they live right down the street or in a different hemisphere.
“Wholesale” is a word that gets thrown around a lot in the retail industry, but what does it mean exactly? Wholesale is the “selling of goods in large quantities to be retailed by others.” While buying wholesale is appealing – particularly to boutique shop owners not looking to design the clothes they sell – using a wholesale supplier has its drawbacks.
If you’re working in fashion, you’re already well aware of what that one perfect design can do for your business. But the cut and color of your clothes isn’t the only thing that customers see when they’re browsing your collection. More often than not, they’ll take a look inside the collar to check the label. Aside from looking for things like fabric content and place of origin (made in Italy, of course), they’ll also look at your brand—more specifically, your logo.
After you’ve gone through the process of designing, producing, and organizing clothing in your store, you have to decide what to price your items. Shoppers don’t wait until they reach the cash register to check the price tag. Determining the right price is a marketing tactic that helps invite and excite customers. Here are three questions to ask yourself before deciding what to price the clothing in your store.
Many fashion companies are embracing inclusivity as they diversify their clothing options in size, adaptability, and modesty. Beforehand, those who couldn’t find clothing to meet their needs would resort to buying and then tailoring their outfits, costing them more than the average customer. Now, these customers can throw away their tailor’s number and go on a stress free shopping spree.
At 17, Malala Yousafaski won the Nobel Peace Prize. At 15, Bobby Fischer achieved the highest title in chess: grandmaster. At 18, Mary Shelley wrote her literary classic Frankenstein. These famous teens show that youth doesn’t handicap achievement. Even the fashion world has had its share of young successes.
Though we’re often told not to judge a book by its cover, our opinions are often informed by our first impressions. This is also the case with storefront window displays. So, how does a brick and mortar store grab a passerby’s attention? These ten companies gained recognition for their creatively dressed window displays.
Knockoffs vs. Counterfeit Fashion Goods - What You Need To Know In an era where luxury handbags cost $2,000 and designer t-shirts can easily run $500, knockoff brands present themselves as a way to buy those desired items at an affordable price.
‘Stranger Things’ in Fashion At the onset of the ‘Stranger Things’ season 3 premier, Netflix teamed up with 75 brands to promote the show, among them: Nike, Levi’s, and H&M. Nike released three sneakers as a part of their collaboration with Netflix’s hit show. One sneaker has “Stranger Things” easter eggs embedded into the sneaker, only to be revealed once the rough gray fabric comes in contact with fire. References to Hawkins High School, the Upside Down, and the secret Russian code can be found among Nike’s latest products.
There are many events available to those in the fashion industry, ranging from fashion shows to trade shows to showcases. Events like these are great opportunities for new fashion designers to network, learn more about the fashion industry, meet fashion buyers from major department stores and boutiques, and eat some great food. Here is a list of 9 fashion events (located in the United States) in the 2019/2020 year.
In the era of online shopping, brick-and-mortar clothing retailers are trying to find ways to appeal to a new generation of shoppers. Realizing that customers appreciate both the mobile and in-store buying experience, brands are now offering customers a shopping journey that combines both their online and store platforms with wearable technology, virtual reality, and mobile apps.
If you sell clothes using an Amazon, Shopify, or Etsy shop, you have the ability to collect positive customer reviews of your products and service and use those reviews to promote your fashion brand. However, this also leaves you open to the possibility of receiving negative reviews.
The MET Gala is undeniably the fashion event of the year. It marks the opening of the Metropolitan Museum of Art's Costume Institute’s annual fashion exhibit. This event has had a long tradition in fashion going back into 1948, but it wasn’t until ex-Vogue editor Diana Vreeland took command of organizing the gala in 1972 that it became the glamorous upscale fashion event of today.
Fashion designers evaluate several factors when choosing where to manufacture their clothing lines and accessories. Beyond the sticker price for labor, fashion designers must consider the quality of the craftsmanship, shipping and customs fees, contract negotiations, language barriers, transparency, and more.
Knowing how to brand is one of the most difficult things any business owner can encounter. Great branding involves creative and consistent marketing and earnest customer engagement. It requires you to develop a deep and nuanced understanding of your fashion business, your values, and how your business embodies them, and to consistently make decisions that fall into step with those concepts, your customers, their ideas, and their goals.
The Italian summer holiday, or ferragosto, is a public holiday celebrated in Italy on August 15th. Ferragosto is the height of the Italian vacation season. Millions of Italians take their annual vacations in the two weeks before or after August 15, meaning highways, airports, train stations, and beaches will be packed as many Italians take this time to go on family vacations to the seaside, so as not to take this special time for granted.
The U.S Small Business Administration states that 30% of new businesses fail during the first two years of being open, 50% during the first five years, and 66% during the first 10. The SBA goes on to state that only 25% make it to 15 years or more.
TEXAS, May 15, 2019 – Yesterday, MakersValley was selected to participate in the MassChallenge Texas in Austin 2019 accelerator program. MakersValley was one of more than 650 other startups to apply for the accelerator located in Austin, Texas.
Fast fashion’s popularity continues to grow. On one hand, it entices companies — big and small— with its low cost of production. On the other, it makes it easy for buyers to fill their wardrobes to the brim with cheap price tags. However, its rising market lacks — and may forever — one thing: exceptional quality. Why? Because fast fashion focuses on speedy mass production instead of paying attention to details.
Many fashion business owners will forget about branding thinking that it isn't an important part of everyday business activities. They have an unclear concept of what it is and why it's so important to build a brand. This article will discuss three common fashion branding mistakes and some examples of brands that do it right.
Are you yearning to explore your creative side in the world of fashion, but don’t have any professional experience? You’re not alone. Many successful fashion entrepreneurs start fashion careers with little to no experience, education, or training.
You’ve probably seen the personal branding process in action. The likes on your Instagram and Facebook posts, sponsored posts on Instagram, and shared articles on LinkedIn all point to the same underlying mission - building a personal brand.
A Cyber Winter Wonderland: Online Holiday Sales Outperform Shopping for amazing deals is even more appealing when you can do it from your couch. At least that’s what shoppers appear to buy into. Year after year, more shoppers skip Black Friday’s 5AM ‘round the block lines in favor of shop early online-only deals and Cyber Monday sweeps.
Creating a Quality Shirt to Sell Italian-made shirts have come down the runways of Gucci, Versace, and other luxury clothing lines since they began. The Made in Italy reputation for quality makes these shirts beautiful works of craftsmanship, as well as design genius.
When you start a fashion brand, you have a lot of options on how to sell your clothes to customers. Fashion entrepreneurs wanting to build a successful e-commerce shop have a mind blowing array of resources at their disposal. Two of the most popular are Etsy and Shopify.
Working for yourself sounds great, but entrepreneurship is no easy business. According to the U.S. Small Business Administration, about 1 in 12 small businesses close every year. While the reasons for most of the closures have shifted from the sales-driven to the personal, beginning your own fashion brand will always pose a certain risk. However, with risk comes reward, and if you’ve always dreamed of designing your own collection and starting a clothing line, you should plan for success by knowing and avoiding the most common mistakes that fashion entrepreneurs make.
Sustainable fashion is a trend that’s here to stay, and the environment is better off for it. Business Insider recently reported that at least 8 million tons of plastic enter the oceans annually – so much plastic that a dutch inventor named Boyan Slat has pioneered a 2,000 foot long plastic cleaning device engineered to reduce plastics contamination of the Earth’s seas. Fashion manufacturing has always generated a significant amount of waste, but that’s slowly shifting.
Fashion merchandise buyers work on behalf of retail clothing stores to purchase the fashion products featured in stores. While typical buyers interface directly with wholesalers and clothing manufacturers, the increase in private label fashion and influencer marketing has shown that there is opportunity for independent fashion designers to turn fashion merchandise buyers into a customer niche.
Small batch production is a craft as old as time. For centuries, artisans have cooked up, assembled, and delivered quality handmade clothes and other products from their homes, and in Italy, from the factory floors of family-owned clothing manufacturers. Italy stands out among industrialized nations for excellence in garment and accessories manufacturing and tailoring. It’s unique reputation for craftsmanship has already passed the test of time, and according to recent reporting, it will survive many years longer. Both observations and studies back up the claim of the Ires-Institute of Economic and Social Research of Piedmont stating that, "...Italy, famous for its high quality products and its unparalleled Made in Italy...craftsmanship becomes a great opportunity…[and] a formidable tool for growth and innovation.”
Have you ever thought about registering a fashion design trademark? In most countries, patent protections and copyrights aren’t the only way to protect your fashion designs. If you’ve never registered your trademark, why not?
Another month, and we’re stoked to announce – ANOTHER MakersValley Platform release! We’re making it easier than ever now to manage your clothing manufacturing project online. Last release, you learned about how we streamlined sharing images from your Timeline with your followers on social media. This release, we’re giving you the ability to share even more. Let’s jump into it.
Starting your own clothing line is exciting! But if you’ve never done it before, knowing how to get from point A to point B can be confusing and overwhelming. One of the first things you’ll need to do to start selling your own clothing line is to find a manufacturer who can make your designs at a cost that you can afford and in a quantity that you can actually sell to customers.
As an e-commerce shop owner or the owner of your own brick & mortar boutique, these coming months may present a turning point for your fashion business’s supply chain. The trade war between China and the United States is just revving up, and from farmers to automakers, no industry is guaranteed safety.
Trouble in the Clothing Supply Chain Traditional wholesale manufacturing poses certain challenges for fashion designers and boutique owners. Wholesale manufacturers can change their prices on boutiques suddenly, resell original designs to other boutique owners for less, or shutter their doors altogether, leaving you and your customers at a loss for your favorite products.
Try MakersValley projects for free. Upload your shoe specifications in your project. Track the shoe-making process on the Platform. We used MakersValley Be Inspired projects to simplify shoe manufacturing down to 5 steps. Check it out! And don’t worry, if you get stuck, your Account Manager can guide you through every step of the process.
The Amazon Effect tells the story of Amazon Fashion, a strong competitor in retail, grabbing as much as 4% of all U.S. retail sales in 2017. As an online shop owner, brick-and-mortar boutique owner, or fashion entrepreneur, it’s wise to plan out a solid retail strategy that will make your business sustainable for years to come in spite of challenges like Amazon Fashion.
It’s the new year and one of your goals is to finally start your own clothing line. If you and your wallet are still recovering from the holidays, lucky for you, there’s plenty of free fashion designing apps available to help you start your own clothing line with no money. Check them out below.
Intellectual property theft happens in fashion design. We've all heard the stories about the Kardashians keeping up too closely with indie streetwear designers. Some designers have even experienced foreign clothing manufacturers reselling their original designs on Amazon, under a cheaper brand mark.
Last Friday, MakersValley received a $50,000 award from Arch Grants. This Grant, awarded to 96 startups out of a competing 3,000+, will give MakersValley the power to bring new membership benefits to our amazing community of designers.
"It's mind-blowing to me that I can take an idea for a piece of clothing, package it up into documentation that can be shared with MakersValley electronically accompanied with physical samples, which they use to make it. And just a few months later, with very little back and forth in between, I receive a quality piece of manufactured clothing in return and at a reasonable cost too."
January 25th, 2017 started out like any other day for the MakersValley team. From the US, Italy, and Argentina, we were all working on building up our infrastructures and serving our customers until we got an email from Sebastian Vidal informing us that we had been selected to become part of the third generation of startups in the Parallel18 accelerator program in Puerto Rico.
Resort Wear Fashion Design Amalfi Love is the Resort 18 Collection made by the Puerto Rican fashion designer Ana María Mariana. We were able to be part of the presentation of her resort line and it was an amazing experience! #MadeinPuertoRico
Demo Day, the culmination of Parallel 18's five-month startup acceleration program, the end of a journey and the beginning of a new one. The day that 30 startups, including MakersValley, from Puerto Rico, USA, Europe and Latin America all came together and had the opportunity to showcase their companies to international investors. No pressure, right!?
A Timeless Womenswear Fashion Basic It's that one staple piece that can’t go missing in any woman's wardrobe. It's the one that gets you out of trouble when you have nothing to wear to a last minute event. You know the one. The one you can accessorize for any occasion. It's classic, simple, yet elegant, all at once... Yes, we're talking about the little black dress!
Why Fabric Matters When You Make Clothes The most important component of a garment is the fabric. It doesn't matter how well crafted the seams of the garment are – if it the clothing is made from the wrong fabric, it will not do justice to the design and will look like a disaster. Picture this: you have an awesome idea, you make the sketch, and you turn it into a sewing pattern. The next step is to make it, but in order to do that you need the fabric. Read on for our tips on making fabric shopping easier:
Behind every garment, there is a talented artisan who worked hard to make it. That's why we want you to get to know the artisans responsible for bringing your designs to life. Meet Raffaele, an independent artisan who followed his dream and found success on the way!
What Do Fabrics and Fibers Mean in the Fashion Industry? Fabric is a term you'll encounter a lot in the fashion industry. If I ask you to tell me what fabrics are, you will say, "Easy, it's what we use to make a garment, right?" What if I ask you to tell me what a fiber is, or to tell me the difference between a fabric and a fiber. Would you be able to answer that? Read on, and we'll review the difference between fabrics and fibers.
Every brand has a story. Your fashion label does, and so do the Italian manufacturers with whom we work daily. Our unique story has influenced how we conduct business every day since day one, and drives us daily in our mission to #democratizemanufacturing. Curious how that story began? Read on for the tale of a young boy who grew up in Italy and found inspiration in the hardworking artisans and boutique owners creating around him.
Our Italian Artisans Are MakersValley Family At MakersValley, we are extremely proud of our Italian artisans. We have created this Artisan Spotlight series to feature our artisans so you may get to know the craftsmen and women will be making your custom clothing products. Without further ado, we would like to introduce you to Luisa.
Over the last couple of months, MakersValley has been working in the beautiful island of Puerto Rico. Our company was selected for Parallel 18, the island’s most innovative startup accelerator program. Even though our time here is coming to an end, we can’t forget that they've taught us to #WorkHardPlayTropical.
At MakersValley, our team is like a family. We want you to get to know the artisans responsible for creating your fashion line. In this blog post, we're going to introduce you to Carmine. Carmine is the owner of a manufacturing company that makes mens and womens fashion clothing. With a lot of dedication, he was able to grow his business from a small studio to a successful clothing manufacturing company.
You are a fashion designer. You are a boutique owner. You are a fashion student. You have a dream... seeing your name or the name of your brand on the tag of a piece of clothing that you designed. Does it seem like a daunting task to design, produce, and sell your own clothing line? We understand that. The good news is that MakersValley can make it simple for you. With these three easy steps, you'll be well on your way to designing, producing, and selling your private label clothing line, made in Italy, by way of an ethical clothing supply chain.
"My goal is to change the fashion industry and touch the lives of orphans by selling outerwear. MakersValley is making those dreams come true through their high quality work" What are the odds of making it in the fashion industry in the US? What are the odds when you're originally being from Kenya? If you thought impossible, think again, because Ishmael did! He embarked on a journey to the United States to play basketball and ended up becoming a fashion entrepreneur. He created the MUDAXpro reversible athletic outerwear jacket which will soon be featured on Kickstarter and Shark Tank. Talk about a success story!
The Bring Puerto Rican Designs To Life event, presented by MakersValley on May 4, 2017, at La Social, in Condado was a night to remember! Local fashion designers, style influencers, the press, entrepreneurs and fashion experts, were part of this magnificent event in which MakersValley presented the opportunity to connect directly with Italian manufacturers to local fashion entrepreneurs to jump start their own brands.
The MakersValley team had the opportunity to attend one of Puerto Rico’s most recognized fashion week events: San Juan Moda. We had the pleasure to attend some of the shows; it was an amazing fashion weekend and we want to share our experience with you!
Are you ready to make your own clothing line? What if I said that every designer, boutique owner, or fashion entrepreneur who wants to break into the fashion industry has faced the same problem? Better yet, what if I showed you how to leverage the manufacturing process by making it as simple as possible?
Gennaro is an Italian artisan who specializes in making mens apparel. He is part of the MakersValley community of artisans. Gennaro has been involved in the manufacturing industry since his childhood and has spent his whole life working in a factory as an artisan. We can say he is passionate about his work and as he says: