Aileen studies at California State University with a major in Advertising and a minor in Fashion Merchandising. She is the new marketing intern for MakersValley.
Sustainability, purpose, and price. These are the top three things that millennials prioritize when it comes to fashion. But it doesn’t stop there. Let’s elaborate on why these attributes matter to this generation when it comes to shopping.
Yes, we’ve all done it before. One step into LUSH Fresh Handmade Cosmetics, and next thing you know you’re dancing to J. Lo’s “Love Don’t Cost A Thing” while picking up bath bombs from a crate. It’s true – piping music into your store that your ideal customer would enjoy will help boost your sales.
With strikingly colorful products from Gucci to classically timeless jewelry showcased at Tiffany & Co., window displays never cease to amaze us with their festive and ornate mannequins and decor, especially with the holiday season just around the corner. Experiential retail does the same exact thing, except that it gives you an experience that you will never forget. Here is our breakdown on how experiential retail takes visual merchandising to the next level.
When it comes to sustainable fashion, MakersValley gives you tips on how you can expand your private label line in an environmentally and economically efficient manner. Find out why we believe more consumers should support ethical fashion! You heard that right, Makers! Going green is the next trend to stay in the fashion world.
That’s right, fellow Italians! Falconeri finally made its way to the U.S. Market. For those who have not heard about this, Falconeri is an Italian luxury label known for their cashmere knits. So, how did this well known Italian label make its debut splash in the U.S.?
“Plus size” is a term that refers to people who have sizes 10 to 18, or who are considered by the clothing market to be proportionally bigger than the average person. However, in recent years, the qualifier of ‘not-average’ has been hotly debated.