Jessica Donovan

Recent Posts

Sustainable Fashion Makes for Sustainable Business

Sustainable fashion is a trend that’s here to stay, and the environment is better off for it. Business Insider recently reported that at least 8 million tons of plastic enter the oceans annually – so much plastic that a dutch inventor named Boyan Slat has pioneered a 2,000 foot long plastic cleaning device engineered to reduce plastics contamination of the Earth’s seas.

Fashion manufacturing has always generated a significant amount of waste, but that’s slowly shifting.

In Sustainable Fashion, Product Trends, Branding, Marketing

5 Ways to Make Fashion Buyers Your Best Customers

Fashion merchandise buyers work on behalf of retail clothing stores to purchase the fashion products featured in stores. While typical buyers interface directly with wholesalers and clothing manufacturers, the increase in private label fashion and influencer marketing has shown that there is opportunity for independent fashion designers to turn fashion merchandise buyers into a customer niche.

In Retail, Marketing, Fashion Entrepreneurship, Private Label

The Evolution of Artisanal, Small Batch Production

Small batch production is a craft as old as time. For centuries, artisans have cooked up, assembled, and delivered quality handmade clothes and other products from their homes, and in Italy, from the factory floors of family-owned clothing manufacturers.

In Fashion Entrepreneurship, eCommerce, Private Label