St. Louis native Jessica Donovan enjoys 3 things: tacos, cute animals, and creating content that informs, inspires, and connects people to a democratized & transparent fashion manufacturing experience.
It’s common for fashion businesses to label themselves “high-end”. What’s less common, however, is for an apparel brand to produce clothing that’s high quality, message their brand as luxury, and sell their products at a high-end price point. It’s not enough to simply claim the title of “high-end”. Your brand must truly embody luxury level values in every thing – from conscientiously-sourced materials, to artisan-level production, to marketing and price point.
In 2019, the U.S. Census Commerce Bureau declared that online sales had finally overcome so-called general merchandise sales for the first time ever. While that sounds like big news for all who operate in off or online retail, analysts credited Amazon for a large part of the growth, specifically due to Amazon Prime’s customer-friendly shipping rates and speedy turnaround times.
Whether or not you operate your boutique out of a brick and mortar, RV, or pop-up stall, it’s crucial that you also make your apparel products available online. Traditional boutiques that live wholly outside of an e-commerce model can only sell to customers in specific locations, during specific hours of business. That’s pretty limiting considering that e-commerce stores have the ability to serve customers 24/7, whether they live right down the street or in a different hemisphere.