Applying Color Psychology to Fashion

MakersValley Blog | Applying Color Psychology to Fashion
Anna Spaugh

Anna Spaugh

92.6% [of people] said that they [prioritize] visual factors when purchasing products. There are an infinite number of colors in the world and if most people make a decision on whether or not to purchase something based on what they see, your color choices for your fashion designs are critical to your sales and the success of your business.

How to Choose Colors for Your Fashion Designs

Color Options

Colors bring your designs to life and tell your story. It’s a good idea to understand which colors evoke which emotions to best communicate and express your designs.

Before you choose colors, ask yourself, what mood do I want to convey? What is the look of my brand? These two questions will help narrow down the overwhelming number of color options from which to choose.

Many fashion designers stick within predetermined color schemes, such as Yohji Yamamoto, who works mainly in black colors. This is the look of his brand and he sticks to those colors. You can also design based on a mood, like Summer picnics for example; you narrow the color options down by working with colors that fit that mood. Greys and muted colors most likely won’t express a Summer picnic well.

What Do Colors Mean in Fashion?

Colors and emotions

Colors symbolize and carry a lot of meaning, regardless of whether you’re applying color to a dress design or painting a room. Color Psychology attempts to understand how colors convey meaning and impact human behavior. For example, the color red is bold and confident; it can indicate passion, action, and anger. It can also mean caution, as in the U.S., red is used for stop signs. Blue can be calming, loyal, trusting, strong, sad, and peaceful. When choosing your colors, you want to make sure you understand how colors make people feel because those feelings will translate into the interpretation of your fashion designs and impact whether or not a purchase will happen.

You will need to remember too that different hues of a color impact perception and meaning differently. Turquoise and Navy, for example, are both hues of the color blue, but they evoke different reactions and emotions.

Some colors are associated with calendar seasons. Colors expected in the Fall tend to be darker with lots of shades like pumpkin and burnt oranges, browns, and purples. Trends don’t always follow this so you will have to decide what will work best with your fashion brand and your consumers.

Design and Color in Other Countries

Color psychology around the world

If you sell your fashion label internationally, be aware that colors can have different meanings. Color associations often differ based on hemisphere, country, or culture.

For example, in Indian culture, red can symbolize purity; in China it means good fortune and is for celebrating; in South Africa, red is for mourning. You will need to understand and be aware of what colors mean in different countries where your products sell.

Communicating Fashion With Color

When it comes to designing and choosing colors, there are no right or wrong answers. You can create whatever you want, but keep your consumers in mind because color is one of the first things they see and will use to judge your clothing garments.

Colors can communicate and express emotions and meanings. Knowing how to make and use those colors will help communicate what you want with your fashion designs. You can also apply color psychology to other aspects of your business, such as your website design and brand logo. Many fashion brands are defined and recognized by their colors. Think about what you want your fashion brand to say about your designs and find a color that communicates that message.

Colors

Submit Your Designs!

Submit your designs and get them made by our Italian Manufacturers.

List a Design

Comments

How and Why Genderless Fashion Trends Are Growing | MakersValley Blog

How and Why Genderless Fashion Trends Are Growing

6 Simple Steps to Create a Successful T-Shirt Line | MakersValley Blog

6 Simple Steps to Create a Successful T-Shirt Line

Why Women's Fashion Is Becoming Size-Inclusive and How to Ride the Trend | MakersValley Blog

Why Women's Fashion Is Becoming Size-Inclusive & How to Ride the Trend

Expanding into Childrenswear? What Designers Should Keep in Mind | MakersValley Blog

Expanding into Childrenswear? What Designers Should Keep in Mind

Why Studying Trends in Milan Can Benefit Your Business | MakersValley Blog

Why Studying Trends in Milan Can Benefit Your Business

MakersValley Blog | 7 Natural Fabrics and What They Do

7 Natural Fabrics and What They Do

Even Post-Pandemic, Fashion Face Masks Are Here to Stay | MakersValley Blog

Even Post-Pandemic, Fashion Face Masks Are Here to Stay

MakersValley Blog | Basic Color Theory For Fashion Designers

Basic Color Theory For Fashion Designers

MakersValley Blog: Fashion Design 101: What a Shoe Teck Pack Should Include

Fashion Design 101: What a Shoe Tech Pack Should Include

Ready to compare commitment-free factory quotes?

Start your free trial