Yes, we’ve all done it before. One step into LUSH Fresh Handmade Cosmetics, and next thing you know you’re dancing to J. Lo’s “Love Don’t Cost A Thing” while picking up bath bombs from a crate. It’s true – piping music that your ideal customer would enjoy into your store will help boost your sales.
Finding the Right Tune for Your Retail Locations
It’s been scientifically proven that successful stores often curate music at low volumes to complement the theme of their brand. For instance, if one were to walk into a fast fashion store like H&M, ZARA, or Victoria’s Secret, the first thing you notice is not only the lingerie and beauty products on display, but also the upbeat electro pop dance music blasting throughout the store. Whether it’s “Can’t You Get You Out Of My Head” by Kylie Minogue or Ariana Grande’s “Thank U, Next”, brick and mortar stores really know how to put on a show.
The Origins of In-Store Music
Adding musical touches to brick and mortars can help boutique owners and private label designers. In 1934, a company called Muzak released background music used for elevators. Hence, the idea of “stimulus production” was born. When adding “stimulus production” to your store, give shoppers an unforgettable experience. With unforgettable experiences involving music, customers will stay engaged throughout their shopping visit.
The Soundtrack To Your Apparel Brand
According to an article fromhowstuffworks.com, a 1982 study concluded that based on tempo, volume, and genre, it’s possible to influence behavior with music. You can help bring out the mood to your store with a variety selection of genres as well as a personal customization of playlists using a resource like soundtrackyourbrand.com.
This tool makes it easier to find music to curate your brand. They also offer new customers a free 30-day trial. Setting up a playlist like this will help bring to life the creative marketing aspect of your business.
In-Store Live Fashion Events
Back in 2015, at least 93% of Millennials reported an interest in attending brand sponsored events with live music. After all, life is a little bit like a party. So why not cue the music? Consider adding a live music event to your brick-and-mortar's annual calendar, and measure the sales impact immediately and down the road.