Colors are one of the most important aspects of garment designs, as they have the potential to convey certain emotions and responses in consumers. Choosing a wrong set of colors can ruin an amazing design, so it is imperative to carefully curate color palettes for garment designs.
So, why exactly is having a specific color palette so important?
Research shows that having unique and applicable color palettes can “increase brand recognition by up to 80%.” When consumers are able to recognize brands more easily based on the color choices, they are more likely to interact with the designs. Colors symbolize not only the brand itself, but also messages that brands would like to convey in their products. Hence, colors can tell consumers a lot about a fashion brand.
Keep reading for factors to consider and tools to use to develop the perfect color palette for your clothing designs.
Stick to Three or Four Colors in Your Color Palette
While there are more than 16 million color combinations recognized internationally, strategically, designers and brands should not choose more than three or four colors for their palette. With too many colors, the garments can overwhelm consumers. This was one of the biggest problems for Forever 21. While they have an extensive selection, many consumers were overwhelmed by the selection due to their inconsistent color scheme and large production.
Take the Fashion Season and Location into Consideration
Fashion tastes and color schemes can vary by location, and the season can affect what styles are worn in these locations. During the summer, it is generally better to stick with warmer colors, but try to strategize a way in which the warmer colors being used are distinguishable and unique from other designs.
Utilize Online Color Palette Platforms
There are an astronomical amount of free services online that allow for artists and designers to develop color schemes for their designs. The process is simple! Start with a picture of a design or anything else relating to your product. Platforms like Photocopa will generate a matching color palette in a matter of seconds. Designers can then test the palette on their designs to explore how the different shades resonate.
Use Analogous Colors in Your Color Palette
A note to keep in mind when creating a color palette is that all of the colors should be friends, and they should get along with each other. Avoid using complementary colors, as these tones can differ significantly from each other and may not blend well together.
Analogous colors, to clarify, are colors that fall next to each other on the color wheel. Complementary colors are colors that sit opposite each other on the wheel. By using analogous colors in designs, you create a sense of depth and create a garment that is less overwhelming for consumers.
Create Color Mood Boards for Color Palette Inspiration
Mood boards are a great way to store any color palettes or pictures that you find appealing. Through platforms like Pinterest, designers can pin pictures that they feel may blend well with their designs. This includes pictures with color inspiration and even outfits that have an interesting color theme.
Make Sure the Color Palette Matches Your Design’s Message and Mood
The most important aspect of picking a color theme is how consumers will respond to their product. Hence, make sure that the colors you choose convey the mood and message in a positive light. Choosing colors that are very distinct from each other might confuse consumers about your apparel products and message. Develop a color palette that you’ll use consistently, and which conveys the specific values upon which you’re building your fashion label.
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