Every garment has a story to tell. Perhaps one clothing line features items only made in Italy by talented artisans. Another one could feature apparel with unique patterns that symbolize a certain message for consumers.
When fashion designers and brands tell compelling stories about their garments, their pieces come to life and inspire consumer engagement. However, with technological advancement, one cannot help but wonder what these stories will sound like in the future.
With Earth only a mere half of a degree Celsius away from reaching a two degree threshold, it is imperative to take care of the environment. As such, many fashion designers and brands have begun to make the transition to utilizing more sustainable materials in their garments, but there is still a lot left to do. The development of more environment-friendly materials, such as organic cotton and linen, have aided the transition to a sustainable enterprise that de-emphasize manufacturing reliance on water and oil. Designers Stella McCartney and Eileen Fisher are two pioneers of eco-friendly fashion who have made this transition to a sustainable enterprise to reduce toxic waste by only creating apparel that requires the use of limited amounts of energy, water, and oil.
Using Milkweed Floss as an Eco-Friendly Fabric Fiber
Piñatex, a Philippines-based fashion brand, uses waste materials like pineapples to create plant-based leather products. This fun, new concept limits the use of energy in fabric production and makes the resulting clothing biodegradable, with a smaller environmental footprint. Plus, by spinning produce into thread, less food crop waste will be left to burn, reducing the release of methane gas and carbon dioxide into the atmosphere.
Transforming Plastic Bottles into Synthetic Fabric
Patagonia, an American clothing company, re-purposes plastic bottles into polyester to create much of their apparel. Plastic products generally harm the environment, but when broken down into polyester, they can be converted to synthetic fabric. While polyester does release microbeads when washed, it can easily be recycled into new fabrics using limited amounts of energy.
So, who knows? Every piece of garment has a unique story to tell, and your future shirt’s story may be that it was made from a pineapple.
Amulya is from Missouri and is passionate about writing and creating creative content. She is currently a Content Marketing Intern for MakersValley and hopes to inspire designers with her content. In her free time, she enjoys reading, traveling, and advocating in her community.