The idea of women and men not sharing clothing is outdated. With celebrities such as Harry Styles embracing clothing typically made for women on the cover of Vogue, the genderless and unisex fashion trend has rapidly gained traction. Younger generations are breaking down traditional gender norms in fashion. Genderless fashion gives them the freedom to wear whatever they want. Here is why and how that can benefit fashion designers who are just starting out.
What Is Genderless Fashion?
Genderless fashion is not putting a particular type of clothing into a box. It is selling a piece of clothing that anybody and everyone can wear. Women are known for stealing and wearing their boyfriends’ clothing. Why can’t men do the same? Unisex fashion is created with that scenario in mind. It gives people the freedom to wear whatever they want, regardless of heteronormative tradition or stigma for going against it.
Why You Should Embrace Genderless Fashion
When starting an apparel or footwear brand it can be difficult to know whether or not you want to sell clothing for men or women. However, if you start a unisex fashion line you don’t have to choose. You can get the best of both worlds. Genderless fashion opens up the possibility of anyone wearing your clothing designs. You also serve as a safe space for people to openly showcase who they are and be more creative when picking their wardrobe.
How To Make Your Apparel Brand Genderless
Decide what you want to sell – loungewear, t-shirts, or luxury jackets? Let’s say that you decide to create a denim brand. Instead of labeling your jeans men's or women's, you could come out with a neutral sizing chart that works for both. You can do this by sizing the jeans by waist size.
Also, when you start to brand your business, you can stick with colors that are more neutral, though your genderless clothing can use any colors you want. The last thing you would want to do is turn off a certain demographic of people because you’ve used a bright pink logo. Choose a color that will appeal to all genders, such as white, black, grey, or brown.
Once you have designed all of your clothing and created a brand identity, you can then start casting your models. When your clothing is unisex, you can cast whoever you want. Women, men, and non-bianary models would work in your favor. By having all genders modeling your designs, you better showcase how your clothing looks on everyone. Your audience will appreciate your demonstration of diversity.
Diversity and inclusivity not only applies to sizing, but also gender. Genderless clothing is opening a new door in the fashion industry and allowing people to be who they are and feel safe about it. You can use genderless or unisex apparel design to make an impact in the industry and peoples lives.
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