In today’s day and age, consumers have endless options to make their purchasing decisions. They can purchase from your brick-and-mortar store, online, or from one of the other dozens of stores close by, selling similar products. It is important to distinguish your boutique fashion brand to customers so that it will stand out among the crowd. Here are a few ways to do just that.
People love something they can count on. Be predictable, but in a good way. Create a shopping environment that encourages customers to come back and check in.
One way to do this is to produce new products on a regular schedule. This is an easy way to engage buyers and show them that you constantly evolve. It gives them a reason to come back regularly to see what is new.
Another way to create consistency is in the quality of your product. Include the same care instructions each time or a special label sewn into your products to set your pieces apart and remind the buyer of the constant quality of your product.
Set your fashion brand apart from the competition
While it is important to remain consistent in your own brand, you should strive to be different than the rest. Have a product that customers cannot go next door, down the street, or even on Amazon to buy.
MakersValley partners with factories in Italy to create high-quality made in Italy products that stand out. Using a service like MakersValley will allow you to have a unique private label product line that ensures quality and isn't like all of the other brands you compete with.
Take more time
The more time you spend with a customer, the more likely they are to become a loyal, returning buyer. Create demo videos, detailed copy, and a lookbook for your products. Not only will this take the brand a step further than others, but the customer will spend more time with your brand, thus creating an attachment.
Giving away samples is another easy way to spend time with customers and potentially encourage them to buy more products than they originally intended. The more content your boutique customers have to consume the more likely they will be to return to your online store or brick-and-mortar.
Create a relationship that goes beyond the products you sell. Encourage your customers to follow your brand on social media and share about it on their own personal pages. This is an easy way to expand the reach of your brand as well as create a deeper relationship with the customer.
Another way to engage with your customer base would be to send emails/alerts of new products you think they might like. This will show the customer you care about their choices and will likely bring them back to your brand. Studies have shown that it is 5 times more costly to recruit a new customer as opposed to keeping an existing one, so do everything possible to develop loyal customers.
How do you make your brand stand out among the rest? Let us know in the comments!