Social Retail in Small Towns: Expansion of Store Loyalty Programs

MakersValley Blog | Social Retail in Small Towns: Expansion of Store Loyalty Programs
Aileen Padua

Aileen Padua

The term social retail is the concept of rewarding customers for sharing their favorite products and experiences. Here is why we think locally-based boutique businesses should apply social retail to their loyalty business models.

A Look at Local Boutique Loyalty Programs

MakersValley | A Look at Retail Loyalty Programs

Promoting social retail in small towns benefits local boutique owners by increasing customer loyalty. What kind of business owner doesn’t want to see the reactions and feedback of their customers, especially in this age of digital media?

Madewell, a company that promotes ethical clothing production, incorporates great customer service with their social retail loyalty program. Every promotion comes with exclusive discounts, hence why Madewell’s loyalty program has come so far. 

So why does this matter? Customers love the idea of social retail loyalty programs because they feel like they are getting the most value out of their purchase. Retailers implement loyalty programs as a segue to promote their business and build retention among long-time customers.

Give Your Store's Loyalty Program A Local Feel

MakersValley Blog | Give Your Store's Loyalty Program A Local Feel

Online fashion business owners, as well as brick and mortar apparel stores, can approach social retailing in a couple of ways:

  1. For one, show owners can give off a sense of community with localized apparel and decorations and “cute and welcoming” retail displays as you walk in.
  2. Boutique owners can focus in-store displays on how your town or community benefits your business or vice versa.

Small Town Small Business Marketing

MakersValley Blog | Small Town Fashion Boutiques

Small town fashion boutiques can establish a mighty presence by selling authentic products and earning positive customer feedback. That's why it's important to expand brand awareness for your business. You can do this by creating partnerships to cross-promote and support other local businesses in exchange for like-treatment, or even by revamping the shopping experience in your store by incorporating high-tech, experiential retail into your boutique.

Social Media Advertising for Local Boutiques

Remember those times when it used to be just your family, friends, and hairdresser who knew the hottest businesses in town? Well, consider advertising on social media to promote social retail for your business. Advertising with digital recommendations on social media will help boost revenue to your business, particularly when used to supplement an already healthy organic social media plan.

Whether it’s an ad from Facebook or Instagram, it’s smart to give your boutique a shout out on social media. After all, there are about 3.2 billion people who use the Internet.

What do you think about the increase of social retail moving locally? Give us your comments down below!

boutique

Learn More

Explore more blogs on how to build a successful brick-and-mortar or online apparel business.

Read More

Comments

MakersValley Blog | The Inevitable E-Commerce Shift From Amazon and Ebay to Niche Marketplaces Like Mamoq

The Inevitable E-Commerce Shift From Amazon and Ebay to Niche Marketplaces Like Mamoq

MakersValley Blog: How to Use In-store Events to Boost Sales and Increase Brand Loyalty

How to Use In-store Events to Boost Sales and Increase Brand Loyalty

MakersValley Blog | The Art of Minimizing Markdowns

The Art of Minimizing Retail Markdowns

MakersValley Blog | Curated Music Boosts Retail Sales

Curated Music Boosts Retail Sales

Experiential Retail: Adding Aesthetic to Your Business

Experiential Retail: Adding Aesthetic to Your Business

Stack of coupons

Questions To Ask Yourself Before Pricing Your Clothing

mannequin in a clothes store wearing an orange jumper

10 Storefront Window Displays That Are Dressed To Impress

5 Websites to Sell Your Fashion Designs Online

The 5 Best Websites to Sell Your Clothing Designs Online

The Ultimate Fashion Designer Checklist for Selling on Amazon

The Ultimate Fashion Designer Checklist for Selling on Amazon

Ready to compare commitment-free factory quotes?

Start your free trial