The term social retail is the concept of rewarding people for sharing their favorite products and experiences. Here is why we think local businesses should apply social retail to their business models?
Promoting social retail in small towns benefits local business owners by increasing customer loyalty. What kind of business owner doesn’t want to see the reactions and feedback of their customers, especially in this age of digital media?
Madewell, a company that promotes ethical clothing production, incorporates great customer service with their social retail loyalty program. Every promotion comes with exclusive discounts, hence why Madewell’s loyalty program has come so far. According to lyfemarketing.com, more than
So why does this matter? Customers love the idea of social retail loyalty programs because they feel like they are getting the most value out of their purchase – the best bang for their buck! Retailers implement loyalty programs as a segway to promote their business and keep retention high among long-time customers.
Give It A Local Feel
Online business owners, as well as brick and mortar stores, can approach social retailing in a couple of ways. For one, every little shop gives off a sense of community with the localization of brands with decorations and “cute and welcoming” retail displays as you walk in.
The second type would be localizing brands by keeping everything traditional and express how your town or community benefits your business.
Small Town Small Business Marketing
Small businesses can establish a mighty presence by selling authentic products and earning positive customer feedback. When marketing in a small town, it’s always helpful to expand brand awareness for your business. You can do this by creating partnerships to cross-promote and support other local businesses in exchange for like-treatment, or even by revamping the shopping experience in your store by incorporating high-tech, experiential retail into your boutique.
Social Media Advertising for Small Businesses
Remember those times when it used to be just your family, friends, and hairdresser who knew where the hottest businesses were? Well, consider advertising on social media to promote social retail for your business. Advertising with digital recommendations on social media will help boost revenue to your business, particularly when used to supplement an already healthy organic social media plan.
Whether it’s an ad from Facebook or Instagram, it’s smart to give your boutique a shout out on social media. After all, there are about 3.2 billion people who use the Internet.
What do you think about the increase of social retail moving locally? Give us your comments down below!
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