Are you that perfect mix of creative and entrepreneurial?
If you craft jewelry or design clothing, shoes, or handbags, you’re living in the golden era of fashion entrepreneurs. It’s now easier than ever to market your products online to an entire globe of potential customers.
Even so, every online marketplace isn’t the right environment for every type of fashion brand. Each has its own niche of passionate customers seeking out specific kinds of brands with specific kinds of products, brand philosophies, and customer service protocols.
That said, here are our recommendations for where to sell your private label fashion products depending on where they and you most closely match the customer base and top selling products.
No doubt you’ve heard of Etsy. It’s one of the best known online marketplaces and even offers a mobile app for buyers and sellers. Etsy shop owners hail from every corner of the world. Etsy shoppers have access to almost anything, no matter how specialized.
Etsy’s most popular item listing shifts daily, but at the time of publication for this blog, special jewelry like an Irish "Claddagh" engagement ring trended alongside DIY scrapbooks. Plenty of Etsy sellers also focus on products that follow cult literary and film themes like Harry Potter, Star Wars, and Doctor Who.
Selling on Etsy is easy. Just open your Etsy store with a descriptive, specific name that honors your niche of products and the customers who are looking for them.
When it comes to costs, Etsy charges a €0.18 listing fee for 4 months with a 5% transaction fee and 4% + €0.30 payment processing charge on items sold.
Cargoh is a social marketplace for independent creatives who mainly specialize in indie products from around the world. Similar to other sites, you just need to create your own virtual showcase with attractive product photos to start selling on Cargoh.
This platform charges no insertion rates or monthly fees, but instead attaches an 8% commission charge to each sale. Right now, some of the most popular accessories are men’s rings with fingerprints.
Blomming allows fashion designers to sell directly from their blog, social networks, mobile phone list, or brand website via an easy to embed code. This resource works great for entrepreneurs with a focus on selling via social media.
Blomming does charge a monthly fee to its user base. The monthly charge scale is reasonable:
€9.99 for 200MB of product listing space a month
€19.99 for 1024MB of product listing space a month
With the ability to create an ad hoc domain, Blomming is a great resource for creatives who want to sell specially designed objects and accessories.
This marketplace offers sellers free uploads, unlimited space, and access to items sold for free on other portals such as Trovaprezzi.it and Shoppydoo.it. They also throw in ads that never expire.
The cost to register on MissHobby and become an independent seller is either €12 a year with 3.5% commission on sales, or for a premium profile including google analytics, €39 a year with 5% commissions.
Crocheted items like bags, earrings, animal hats, and so on sell well here.
Figuring Out Your Online Store Inventory
There’s a lot of different ways to source inventory for your online store. You can go wholesale, resell fashion products from other brands, or create your own private label. There are pro’s and cons to each approach, so if you’d like to learn more about what exactly it takes to create and manage an online boutique or fashion brand, check out the Fashion Entrepreneurs section of our blog.
St. Louis native Jessica Donovan enjoys 3 things: tacos, cute animals, and creating content that informs, inspires, and connects people to a democratized & transparent fashion manufacturing experience.