The Best Cameras to Buy for Fashion Photoshoots

The Best Cameras to Buy for Fashion Photoshoots | MakersValley Blog
Yash Bansal

Yash Bansal

Photography is an art form that has evolved significantly since it began all the way back in the 1830s. Since then, the technology has rapidly progressed, giving professionals the ability to take immensely high-quality images. These images can be used in the fashion business in a variety of ways. 

When conducting a fashion photoshoot, the type of camera you use can make an enormous difference in how effortlessly you capture the images and in how high quality your results end up being. Outside of just high-quality images produced, you can chose cameras to use based on factors like weight and durability. Sure, you can use various photo editing tools to improve your photos before sharing them with your customers, but a good first step to making a fashion photoshoots successful is investing in a high-quality camera. While smartphone cameras can create very high-quality images in the modern age, using a device designed for the sole purpose of generating great photos is a necessity for any serious fashion business or designer.

Woman in photo studio

The Benefits of Using Professional Cameras to Shoot Apparel and Accessories

Setting up a professional fashion photoshoot can be a big undertaking. Having a professional camera and knowing how to use it can greatly improve the results of each photoshoot you do for your brand. That’s because using a professional camera:

  • Improves the representation of your brand
  • Better allows you to showcase products in action
  • Gives customers a feel for your brand’s tone and personality
  • Can improve your search engine results if you decide to use the professionally-shot images on your website
  • Delivers versatile photo assets that can be used for many things including social media, websites, and advertising

Top Tier Camera Brands and Models Worth Considering

Photography has evolved tremendously over the years, and as a result, designers now have a variety of camera model and brand options. Because camera names are usually long and detailed, it is best to start with an understanding of the benefits of each brand, and then browse some of the products that each has available to best fit your photography skill level, photoshoot style, and image aesthetics. While other options certainly exist outside of the brands listed below, these camera brands and models are some of the most prominent and frequently used by professional photographers for fashion photography:

Fujifilm

Fujifilm cameras are frequently used by brands that want to convey some sort of creative expression and have more of an artistic eye. This makes their models a great choice for fashion designers who have a tendency to think this way also.

Fujifilm cameras are generally smaller and lighter, so they can be beneficial if a photoshoot requires you to be on the move. Regardless of the small size, the images produced from these cameras pack a powerful punch. Some well-known camera models from Fujifilm include the X-T30, XS10, and X-T200.

Nikon

Nikon cameras produce high-resolution images and can take photos at a very rapid pace. This combination makes them very useful when conducting a photoshoot, especially you're under a time crunch. Some well-known camera models from Nikon include the D850, D3500, Z5, Z6, and D610.

Canon

Similar to Nikon, Canon cameras produce images with very high resolution. They can be used at a dynamic range and capture immensely precise photography. There are a variety of models available including the EOS 5D Mark IV, EOS 70D, EOS R, EOS Rebel SL3, and EOS 90D.

Sony

In general Sony is one of the most technically innovative companies out there. Their products are known for breaking boundaries constantly. Their cameras provide speed, phenomenal quality, light design, and autofocus features, making them a great option for fashion photoshoots. Some camera models available from Sony include the Alpha 7 III, A9, and DCZV-1/B.

Smiling man with camera

A lot of what makes fashion appealing to consumers are the visual elements. While a professional camera will likely be a big investment, high-resolution photography can provide various benefits to fashion designers. The prices of the above models, and of all those on the market, vary within each brand from over $2,000 all the way to north of $6,000. Every brand listed above does feature less expensive options, so it could be a good idea to start out with one of those and then get a feel for what features you really like as a photographer. Overall though, investing in one of the above cameras before your next photoshoot will make an immense difference and be worth your money, especially when you consider how much easier the resulting photography will make the image editing stage.

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