In today’s day and age, consumers have endless options to make their purchasing decisions. They can purchase from your brick-and-mortar store, online, or from one of the other dozens of stores close by, selling similar products. It is important to distinguish your boutique fashion brand to customers so that it will stand out among the crowd. Here are a few ways to do just that.
If you’re working in fashion, you’re already well aware of what that one perfect design can do for your business. But the cut and color of your clothes isn’t the only thing that customers see when they’re browsing your collection. More often than not, they’ll take a look inside the collar to check the label. Aside from looking for things like fabric content and place of origin (made in Italy, of course), they’ll also look at your brand—more specifically, your logo.
At 17, Malala Yousafaski won the Nobel Peace Prize. At 15, Bobby Fischer achieved the highest title in chess: grandmaster. At 18, Mary Shelley wrote her literary classic Frankenstein. These famous teens show that youth doesn’t handicap achievement. Even the fashion world has had its share of young successes.
If you sell clothes using an Amazon, Shopify, or Etsy shop, you have the ability to collect positive customer reviews of your products and service and use those reviews to promote your fashion brand. However, this also leaves you open to the possibility of receiving negative reviews.
Knowing how to brand is one of the most difficult things any business owner can encounter. Great branding involves creative and consistent marketing and earnest customer engagement. It requires you to develop a deep and nuanced understanding of your fashion business, your values, and how your business embodies them, and to consistently make decisions that fall into step with those concepts, your customers, their ideas, and their goals.
You’ve probably seen the personal branding process in action. The likes on your Instagram and Facebook posts, sponsored posts on Instagram, and shared articles on LinkedIn all point to the same underlying mission - building a personal brand.
Trouble in the Clothing Supply Chain Traditional wholesale manufacturing poses certain challenges for fashion designers and boutique owners. Wholesale manufacturers can change their prices on boutiques suddenly, resell original designs to other boutique owners for less, or shutter their doors altogether, leaving you and your customers at a loss for your favorite products.
