Fashion Entrepreneurs

Manufacturing in Italy

The Italian Summer Holiday: How to Prepare

The Italian summer holiday, or ferragosto, is a public holiday celebrated in Italy on August 15th. Ferragosto is the height of the Italian vacation season. Millions of Italians take their annual vacations in the two weeks before or after August 15, meaning highways, airports, train stations, and beaches will be packed as many Italians take this time to go on family vacations to the seaside, so as not to take this special time for granted.

Inspiration

Luxury Brands Prefer Artisanal Manufacturing for Superior Quality

Fast fashion’s popularity continues to grow. On one hand, it entices companies — big and small— with its low cost of production. On the other, it makes it easy for buyers to fill their wardrobes to the brim with cheap price tags.  However, its rising market lacks — and may forever — one thing: exceptional quality. Why? Because fast fashion focuses on speedy mass production instead of paying attention to details.

Fashion Entrepreneurship

How to Make a Shirt for Your Private Label Clothing Line

Creating a Quality Shirt to Sell Italian-made shirts have come down the runways of Gucci, Versace, and other luxury clothing lines since they began. The Made in Italy reputation for quality makes these shirts beautiful works of craftsmanship, as well as design genius.

Private Label

5 Practical Tips to Make Your Fashion Brand Stand Out

The U.S Small Business Administration states that 30% of new businesses fail during the first two years of being open, 50% during the first five years, and 66% during the first 10. The SBA goes on to state that only 25% make it to 15 years or more.

Marketing

How to Build A Personal Brand for Your Own Clothing Line

You’ve probably seen the personal branding process in action. The likes on your Instagram and Facebook posts, sponsored posts on Instagram, and shared articles on LinkedIn all point to the same underlying mission - building a personal brand.

Marketing

The Impassioned Vision of Virgil Abloh’s Off-White

Living creatively begets creativity, and no one embodies that more than fashion designer Virgil Abloh, the mastermind behind the vastly successful clothing brand, Off-White.

Private Label

5 Practical Tips to Make Your Fashion Brand Stand Out

The U.S Small Business Administration states that 30% of new businesses fail during the first two years of being open, 50% during the first five years, and 66% during the first 10. The SBA goes on to state that only 25% make it to 15 years or more.

Branding

3 Branding Mistakes Every Fashion Entrepreneur Should Avoid

Many fashion business owners will forget about branding thinking that it isn't an important part of everyday business activities. They have an unclear concept of what it is and why it's so important to build a brand. This article will discuss three common fashion branding mistakes and some examples of brands that do it right.

Marketing

How to Build A Personal Brand for Your Own Clothing Line

You’ve probably seen the personal branding process in action. The likes on your Instagram and Facebook posts, sponsored posts on Instagram, and shared articles on LinkedIn all point to the same underlying mission - building a personal brand.

Inspiration

Luxury Brands Prefer Artisanal Manufacturing for Superior Quality

Fast fashion’s popularity continues to grow. On one hand, it entices companies — big and small— with its low cost of production. On the other, it makes it easy for buyers to fill their wardrobes to the brim with cheap price tags.  However, its rising market lacks — and may forever — one thing: exceptional quality. Why? Because fast fashion focuses on speedy mass production instead of paying attention to details.

Marketing

4 Retail Lessons Learned from Black Friday & Cyber Monday

A Cyber Winter Wonderland: Online Holiday Sales Outperform Shopping for amazing deals is even more appealing when you can do it from your couch. At least that’s what shoppers appear to buy into. Year after year, more shoppers skip Black Friday’s 5AM ‘round the block lines in favor of shop early online-only deals and Cyber Monday sweeps.

Retail

3 Ways White Label Fashion Can Save You Time & Money

Have you ever heard the term “white label”? You might be wondering what exactly white label clothing is, or even just what the phrase “white label” means.

Fashion Entrepreneurs

How to Protect Your Fashion Designs in the Chinese Market

  Have you ever thought about registering a fashion design trademark? In most countries, patent protections and copyrights aren’t the only way to protect your fashion designs. If you’ve never registered your trademark, why not?

Private Label

When to Copyright a Clothing Design

Every industry has a formula for overhead versus profitability. Fashion is no different.

Branding

How to Protect Your Clothing Designs from Copycats

Intellectual property theft happens in fashion design. We've all heard the stories about the Kardashians keeping up too closely with indie streetwear designers. Some designers have even experienced foreign clothing manufacturers reselling their original designs on Amazon, under a cheaper brand mark.

eCommerce

Etsy vs. Shopify – Which Is Right for You?

When you start a fashion brand, you have a lot of options on how to sell your clothes to customers. Fashion entrepreneurs wanting to build a successful e-commerce shop have a mind blowing array of resources at their disposal. Two of the most popular are Etsy and Shopify.

Fashion Entrepreneurship

The Evolution of Artisanal, Small Batch Production

Small batch production is a craft as old as time. For centuries, artisans have cooked up, assembled, and delivered quality handmade clothes and other products from their homes, and in Italy, from the factory floors of family-owned clothing manufacturers. Italy stands out among industrialized nations for excellence in garment and accessories manufacturing and tailoring. It’s unique reputation for craftsmanship has already passed the test of time, and according to recent reporting, it will survive many years longer. Both observations and studies back up the claim of the Ires-Institute of Economic and Social Research of Piedmont stating that, "...Italy, famous for its high quality products and its unparalleled Made in Italy...craftsmanship becomes a great opportunity…[and] a formidable tool for growth and innovation.”

Fashion Entrepreneurship

6 Hacks to Start Your Own Clothing Line with No Money

  It’s the new year and one of your goals is to finally start your own clothing line. If you and your wallet are still recovering from the holidays, lucky for you, there’s plenty of free fashion designing apps available to help you start your own clothing line with no money. Check them out below.