The reasons to minimize markdowns abound - from protecting profits to improving the longevity of your brand. Then there’s the COVID-19 element. Many of you are faced with the challenge of deciding how to offload excess inventory while products remain relevant. While your instinct may be major discounts, try to avoid the sales frenzy; explore these short-term and long-term avenues instead.
When starting an apparel brand one of the most important questions you will face is timing. How long do samples take to make? How long will production take? When is the best time of year to launch? Answers to all of these questions are an important factor in both the peace of mind for the creator and the success of the brand. Many different factors can influence the answer of timing questions but this information will help you make the best judgements for your brand.
Nearly 40% of worldwide online users have purchased a product or service from an ecommerce store. This makes way for a huge opportunity for startup fashion brands. Ecommerce stores are growing in popularity as people continue to search for the easiest and most efficient way to purchase things. In trying times, like the quarantine many of us are experiencing now, online presence will only become increasingly important. Experts expect online purchases to continue to rise, so here are 5 tips to help launch your online boutique now.
While B2B e-commerce tech has taken off in recent years, never was its power more apparent than today, during the global COVID-19 crisis. These online based fashion industry platforms allow brands and retailers to continue to do business from the safety of at-home self-isolation or while social distancing from their offices using features like inventory integration, email marketing systems, digital catalogs and linesheets, multimedia marketing sharing, and more. Read on to learn five reasons why you should keep B2B e-commerce tools on your radar.
Collaborations were once considered a niche aspect of the fashion industry, but they have now become a standard strategy for competitive fashion brands to maintain relevance. To be considered truly modern, your brand needs to balance relatability and accessibility, while remaining inspiring and fresh. But no one does this alone, so here’s how to navigate brand collaborations in 2020, and do it right.
The oldest members of the newest generation on the rise, Gen-Z, are 23 years old, and your fashion brand is definitely missing out if you’re not figuring out how to tap into this demographic, build a new consumer-base, and earn customers for life. Gen-Z consumers like to feel a personal connection to the brands that they shop from and choose to support, and Instagram is their app of choice when it comes to finding these brands. Here’s how your brand can use Instagram to reach these consumers.
