In the face of a pandemic, the world has changed in many ways. Life as we once knew it seems to be a distant memory. Businesses have been forced to find a new way to adjust to this foreign environment and fashion is a part of that. The fashion industry and the consumer will likely look completely different than they do today. So what will that mean for the industry?
The oldest members of the newest generation on the rise, Gen-Z, are 23 years old, and your fashion brand is definitely missing out if you’re not figuring out how to tap into this demographic, build a new consumer-base, and earn customers for life. Gen-Z consumers like to feel a personal connection to the brands that they shop from and choose to support, and Instagram is their app of choice when it comes to finding these brands. Here’s how your brand can use Instagram to reach these consumers.
Sustainability, purpose, and price. These are the top three things that millennials prioritize when it comes to fashion. But it doesn’t stop there. Let’s elaborate on why these attributes matter to this generation when it comes to shopping.
That’s right, fellow Italians! Falconeri finally made its way to the U.S. Market. For those who have not heard about this, Falconeri is an Italian luxury label known for their cashmere knits. So, how did this well known Italian label make its debut splash in the U.S.?
“Plus size” is a term that refers to people who have sizes 10 to 18, or who are considered by the clothing market to be proportionally bigger than the average person. However, in recent years, the qualifier of ‘not-average’ has been hotly debated.
In 2019, the U.S. Census Commerce Bureau declared that online sales had finally overcome so-called general merchandise sales for the first time ever. While that sounds like big news for all who operate in off or online retail, analysts credited Amazon for a large part of the growth, specifically due to Amazon Prime’s customer-friendly shipping rates and speedy turnaround times.
From retro comebacks to new color palettes for the Spring 2020 season, designers including Gucci, Paco Rabanne, and Fendi gave their all to set fashion’s 2020 agenda. Here are our favorite inspirational trends from next Spring’s runways.
Many fashion companies are embracing inclusivity as they diversify their clothing options in size, adaptability, and modesty. Beforehand, those who couldn’t find clothing to meet their needs would resort to buying and then tailoring their outfits, costing them more than the average customer. Now, these customers can throw away their tailor’s number and go on a stress free shopping spree.
