‘Stranger Things’ in Fashion At the onset of the ‘Stranger Things’ season 3 premier, Netflix teamed up with 75 brands to promote the show, among them: Nike, Levi’s, and H&M. Nike released three sneakers as a part of their collaboration with Netflix’s hit show. One sneaker has “Stranger Things” easter eggs embedded into the sneaker, only to be revealed once the rough gray fabric comes in contact with fire. References to Hawkins High School, the Upside Down, and the secret Russian code can be found among Nike’s latest products.
Knowing how to brand is one of the most difficult things any business owner can encounter. Great branding involves creative and consistent marketing and earnest customer engagement. It requires you to develop a deep and nuanced understanding of your fashion business, your values, and how your business embodies them, and to consistently make decisions that fall into step with those concepts, your customers, their ideas, and their goals.
The U.S Small Business Administration states that 30% of new businesses fail during the first two years of being open, 50% during the first five years, and 66% during the first 10. The SBA goes on to state that only 25% make it to 15 years or more.
You’ve probably seen the personal branding process in action. The likes on your Instagram and Facebook posts, sponsored posts on Instagram, and shared articles on LinkedIn all point to the same underlying mission - building a personal brand.
A Cyber Winter Wonderland: Online Holiday Sales Outperform Shopping for amazing deals is even more appealing when you can do it from your couch. At least that’s what shoppers appear to buy into. Year after year, more shoppers skip Black Friday’s 5AM ‘round the block lines in favor of shop early online-only deals and Cyber Monday sweeps.
When you start a fashion brand, you have a lot of options on how to sell your clothes to customers. Fashion entrepreneurs wanting to build a successful e-commerce shop have a mind blowing array of resources at their disposal. Two of the most popular are Etsy and Shopify.
Working for yourself sounds great, but entrepreneurship is no easy business. According to the U.S. Small Business Administration, about 1 in 12 small businesses close every year. While the reasons for most of the closures have shifted from the sales-driven to the personal, beginning your own fashion brand will always pose a certain risk. However, with risk comes reward, and if you’ve always dreamed of designing your own collection and starting a clothing line, you should plan for success by knowing and avoiding the most common mistakes that fashion entrepreneurs make.