A Cyber Winter Wonderland: Online Holiday Sales Outperform Shopping for amazing deals is even more appealing when you can do it from your couch. At least that’s what shoppers appear to buy into. Year after year, more shoppers skip Black Friday’s 5AM ‘round the block lines in favor of shop early online-only deals and Cyber Monday sweeps.
When you start a fashion brand, you have a lot of options on how to sell your clothes to customers. Fashion entrepreneurs wanting to build a successful e-commerce shop have a mind blowing array of resources at their disposal. Two of the most popular are Etsy and Shopify.
Working for yourself sounds great, but entrepreneurship is no easy business. According to the U.S. Small Business Administration, about 1 in 12 small businesses close every year. While the reasons for most of the closures have shifted from the sales-driven to the personal, beginning your own fashion brand will always pose a certain risk. However, with risk comes reward, and if you’ve always dreamed of designing your own collection and starting a clothing line, you should plan for success by knowing and avoiding the most common mistakes that fashion entrepreneurs make.
Sustainable fashion is a trend that’s here to stay, and the environment is better off for it. Business Insider recently reported that at least 8 million tons of plastic enter the oceans annually – so much plastic that a dutch inventor named Boyan Slat has pioneered a 2,000 foot long plastic cleaning device engineered to reduce plastics contamination of the Earth’s seas. Fashion manufacturing has always generated a significant amount of waste, but that’s slowly shifting.
Fashion merchandise buyers work on behalf of retail clothing stores to purchase the fashion products featured in stores. While typical buyers interface directly with wholesalers and clothing manufacturers, the increase in private label fashion and influencer marketing has shown that there is opportunity for independent fashion designers to turn fashion merchandise buyers into a customer niche.
It’s the new year and one of your goals is to finally start your own clothing line. If you and your wallet are still recovering from the holidays, lucky for you, there’s plenty of free fashion designing apps available to help you start your own clothing line with no money. Check them out below.