The reasons to minimize markdowns abound - from protecting profits to improving the longevity of your brand. Then there’s the COVID-19 element. Many of you are faced with the challenge of deciding how to offload excess inventory while products remain relevant. While your instinct may be major discounts, try to avoid the sales frenzy; explore these short-term and long-term avenues instead.
Yes, we’ve all done it before. One step into LUSH Fresh Handmade Cosmetics, and next thing you know you’re dancing to J. Lo’s “Love Don’t Cost A Thing” while picking up bath bombs from a crate. It’s true – piping music into your store that your ideal customer would enjoy will help boost your sales.
With strikingly colorful products from Gucci to classically timeless jewelry showcased at Tiffany & Co., window displays never cease to amaze us with their festive and ornate mannequins and decor, especially with the holiday season just around the corner. Experiential retail does the same exact thing, except that it gives you an experience that you will never forget. Here is our breakdown on how experiential retail takes visual merchandising to the next level.
After you’ve gone through the process of designing, producing, and organizing clothing in your store, you have to decide what to price your items. Shoppers don’t wait until they reach the cash register to check the price tag. Determining the right price is a marketing tactic that helps invite and excite customers. Here are three questions to ask yourself before deciding what to price the clothing in your store.
Though we’re often told not to judge a book by its cover, our opinions are often informed by our first impressions. This is also the case with storefront window displays. So, how does a brick and mortar store grab a passerby’s attention? These ten companies gained recognition for their creatively dressed window displays.
If you’re a fashion designer who’s considering selling your clothing, shoes, or fashion accessories on Amazon, there are a couple of things you’ll want to make sure to do to get the most out of your Amazon retail experience.
