It’s common for fashion businesses to label themselves “high-end”. What’s less common, however, is for an apparel brand to produce clothing that’s high quality, message their brand as luxury, and sell their products at a high-end price point. It’s not enough to simply claim the title of “high-end”. Your brand must truly embody luxury level values in every thing – from conscientiously-sourced materials, to artisan-level production, to marketing and price point.
In 2019, the U.S. Census Commerce Bureau declared that online sales had finally overcome so-called general merchandise sales for the first time ever. While that sounds like big news for all who operate in off or online retail, analysts credited Amazon for a large part of the growth, specifically due to Amazon Prime’s customer-friendly shipping rates and speedy turnaround times.
After you’ve gone through the process of designing, producing, and organizing clothing in your store, you have to decide what to price your items. Shoppers don’t wait until they reach the cash register to check the price tag. Determining the right price is a marketing tactic that helps invite and excite customers. Here are three questions to ask yourself before deciding what to price the clothing in your store.
Many fashion companies are embracing inclusivity as they diversify their clothing options in size, adaptability, and modesty. Beforehand, those who couldn’t find clothing to meet their needs would resort to buying and then tailoring their outfits, costing them more than the average customer. Now, these customers can throw away their tailor’s number and go on a stress free shopping spree.
At 17, Malala Yousafaski won the Nobel Peace Prize. At 15, Bobby Fischer achieved the highest title in chess: grandmaster. At 18, Mary Shelley wrote her literary classic Frankenstein. These famous teens show that youth doesn’t handicap achievement. Even the fashion world has had its share of young successes.
Though we’re often told not to judge a book by its cover, our opinions are often informed by our first impressions. This is also the case with storefront window displays. So, how does a brick and mortar store grab a passerby’s attention? These ten companies gained recognition for their creatively dressed window displays.
There are many events available to those in the fashion industry, ranging from fashion shows to trade shows to showcases. Events like these are great opportunities for new fashion designers to network, learn more about the fashion industry, meet fashion buyers from major department stores and boutiques, and eat some great food. Here is a list of 9 fashion events (located in the United States) in the 2019/2020 year.