What Makes a High-End Clothing Line “High-End”?
It’s common for fashion businesses to label themselves “high-end”. What’s less common, however, is for an apparel brand to produce clothing that’s high quality, message their brand as luxury, and sell their products at a high-end price point. It’s not enough to simply claim the title of “high-end”. Your brand must truly embody luxury level values in every thing – from conscientiously-sourced materials, to artisan-level production, to marketing and price point.