With strikingly colorful products from Gucci to classically timeless jewelry showcased at Tiffany & Co., window displays never cease to amaze us with their festive and ornate mannequins and decor, especially with the holiday season just around the corner. Experiential retail does the same exact thing, except that it gives you an experience that you will never forget. Here is our breakdown on how experiential retail takes visual merchandising to the next level.
“Plus size” is a term that refers to people who have sizes 10 to 18, or who are considered by the clothing market to be proportionally bigger than the average person. However, in recent years, the qualifier of ‘not-average’ has been hotly debated.
In 2019, the U.S. Census Commerce Bureau declared that online sales had finally overcome so-called general merchandise sales for the first time ever. While that sounds like big news for all who operate in off or online retail, analysts credited Amazon for a large part of the growth, specifically due to Amazon Prime’s customer-friendly shipping rates and speedy turnaround times.
Whether or not you operate your boutique out of a brick and mortar, RV, or pop-up stall, it’s crucial that you also make your apparel products available online. Traditional boutiques that live wholly outside of an e-commerce model can only sell to customers in specific locations, during specific hours of business. That’s pretty limiting considering that e-commerce stores have the ability to serve customers 24/7, whether they live right down the street or in a different hemisphere.
“Wholesale” is a word that gets thrown around a lot in the retail industry, but what does it mean exactly? Wholesale is the “selling of goods in large quantities to be retailed by others.” While buying wholesale is appealing – particularly to boutique shop owners not looking to design the clothes they sell – using a wholesale supplier has its drawbacks.
After you’ve gone through the process of designing, producing, and organizing clothing in your store, you have to decide what to price your items. Shoppers don’t wait until they reach the cash register to check the price tag. Determining the right price is a marketing tactic that helps invite and excite customers. Here are three questions to ask yourself before deciding what to price the clothing in your store.
Many fashion companies are embracing inclusivity as they diversify their clothing options in size, adaptability, and modesty. Beforehand, those who couldn’t find clothing to meet their needs would resort to buying and then tailoring their outfits, costing them more than the average customer. Now, these customers can throw away their tailor’s number and go on a stress free shopping spree.