There are many events available to those in the fashion industry, ranging from fashion shows to trade shows to showcases. Events like these are great opportunities for new fashion designers to network, learn more about the fashion industry, meet fashion buyers from major department stores and boutiques, and eat some great food. Here is a list of 9 fashion events (located in the United States) in the 2019/2020 year.
In the era of online shopping, brick-and-mortar clothing retailers are trying to find ways to appeal to a new generation of shoppers. Realizing that customers appreciate both the mobile and in-store buying experience, brands are now offering customers a shopping journey that combines both their online and store platforms with wearable technology, virtual reality, and mobile apps.
Fast fashion’s popularity continues to grow. On one hand, it entices companies — big and small— with its low cost of production. On the other, it makes it easy for buyers to fill their wardrobes to the brim with cheap price tags. However, its rising market lacks — and may forever — one thing: exceptional quality. Why? Because fast fashion focuses on speedy mass production instead of paying attention to details.
A Cyber Winter Wonderland: Online Holiday Sales Outperform Shopping for amazing deals is even more appealing when you can do it from your couch. At least that’s what shoppers appear to buy into. Year after year, more shoppers skip Black Friday’s 5AM ‘round the block lines in favor of shop early online-only deals and Cyber Monday sweeps.