Fast fashion’s popularity continues to grow. On one hand, it entices companies — big and small— with its low cost of production. On the other, it makes it easy for buyers to fill their wardrobes to the brim with cheap price tags. However, its rising market lacks — and may forever — one thing: exceptional quality. Why? Because fast fashion focuses on speedy mass production instead of paying attention to details.
A Cyber Winter Wonderland: Online Holiday Sales Outperform Shopping for amazing deals is even more appealing when you can do it from your couch. At least that’s what shoppers appear to buy into. Year after year, more shoppers skip Black Friday’s 5AM ‘round the block lines in favor of shop early online-only deals and Cyber Monday sweeps.
When you start a fashion brand, you have a lot of options on how to sell your clothes to customers. Fashion entrepreneurs wanting to build a successful e-commerce shop have a mind blowing array of resources at their disposal. Two of the most popular are Etsy and Shopify.
Fashion merchandise buyers work on behalf of retail clothing stores to purchase the fashion products featured in stores. While typical buyers interface directly with wholesalers and clothing manufacturers, the increase in private label fashion and influencer marketing has shown that there is opportunity for independent fashion designers to turn fashion merchandise buyers into a customer niche.
Trouble in the Clothing Supply Chain Traditional wholesale manufacturing poses certain challenges for fashion designers and boutique owners. Wholesale manufacturers can change their prices on boutiques suddenly, resell original designs to other boutique owners for less, or shutter their doors altogether, leaving you and your customers at a loss for your favorite products.