“Made in Italy” is considered a national Italian economic resource. That’s because Italy is a major sourcing hub for luxury fashion brands. From Prada to Armani, the “Made in Italy” label is one of authenticity and quality. While some luxury brands are branching out further into the global market, others are staying true to their original, mostly Italian manufacturing process. Let’s take a closer look at the world famous Italian-produced brand, Gucci.
The reason for Gucci’s expensive price tag is the result of having a Made in Italy brand centered by craftsmanship, lux materials, and artistry. Consumers want the latest and greatest apparel with the best quality possible – and Italian manufacturers can easily complete this task, even for massive global markets like the one Gucci serves.
Gucci is now one of the most desirable brands, especially amongst millennials. In 2018, Gucci sales almost doubled due to the rise in demand. Gucci understands the power behind well researched trend forecasting, which has helped the brand continue to appeal to new demographics, without sacrificing either price or quality. Over time, the brand has maintained a solid price point while carefully breaking through their own exclusivity barrier through a natural evolution of their brand.
Gucci is a contemporary brand that pays close attention to detail and knows how to stand out in the market. The brand reputation has given prestige to both the name and its “Made in Italy” classification. As long as Gucci executives continue with their current creative approach, futuristic sourcing innovations, and individualistic designs, the brand will continue to top the list of global luxury fashion brands.
Mia is currently in her third year at Chapman University studying both Business Administration and Dance. She values meaningful experience more than anything, working as a spin instructor and a marketing intern, she's driven to become the best version of herself possible. MakersValley has pushed her to explore the complexities of content marketing and she's truly growing as a young business professional!