“Made in Italy” is considered a national Italian economic resource. That’s because Italy is a major sourcing hub for luxury fashion brands. From Prada to Armani, the “Made in Italy” label is one of authenticity and quality. While some luxury brands are branching out further into the global market, others are staying true to their original, mostly Italian manufacturing process. Let’s take a closer look at the world famous Italian-produced brand, Gucci.
Gucci’s Start in the Luxury Fashion Market
Gucci is an Italian brand founded in 1921, featuring luxury clothing and accessories. Founder, Guccio Gucci began his career designing leather goods for the upper class. Before he knew it, his work became synonymous with elegance and wealth. From equestrian gear to high-end fashion, Gucci has survived the test of time and aged into one of the oldest and most respected Italian apparel and accessories brands. From $500 belts to $3,000 dresses, Gucci is known for creating high quality bold designs and signature staple pieces for the luxury market – and consumers absolutely love it.
What Makes Gucci So Expensive
The reason for Gucci’s expensive price tag is the result of having a Made in Italy brand centered by craftsmanship, lux materials, and artistry. Consumers want the latest and greatest apparel with the best quality possible – and Italian manufacturers can easily complete this task, even for massive global markets like the one Gucci serves.
Gucci relies on a wide variety of sumptuous fabrics and textiles for their products. Coated canvas (GG Canvas), Guccissima leather, and Flora are examples of what you’re wearing when you buy from Gucci. These raw materials are used to complete the manufacturing process in a more ethical way, keeping the brand’s masthead out of controversy. From technical designs to the distinct “G” logo, Gucci’s fed into the admiration high-end shoppers have for Italian luxury brands praised worldwide.
Gucci Men’s Fall 2020 Fashion Week
Taking Advantage of the “Made in Italy” Brand Mark
Gucci embraces quality over quantity, which is another reason they can set their products at a higher price. By staying loyal to the Italian heritage and manufacturing process, Gucci strategically attracts consumers that typically wouldn’t buy such high-end fashion items, as well as traditional luxury shoppers.
Gucci is now one of the most desirable brands, especially amongst millennials. In 2018, Gucci sales almost doubled due to the rise in demand. Gucci understands the power behind well researched trend forecasting, which has helped the brand continue to appeal to new demographics, without sacrificing either price or quality. Over time, the brand has maintained a solid price point while carefully breaking through their own exclusivity barrier through a natural evolution of their brand.
Gucci is a contemporary brand that pays close attention to detail and knows how to stand out in the market. The brand reputation has given prestige to both the name and its “Made in Italy” classification. As long as Gucci executives continue with their current creative approach, futuristic sourcing innovations, and individualistic designs, the brand will continue to top the list of global luxury fashion brands.
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