While social media content is an essential component of any fashion business’s marketing plan, creating even more in-depth and supplemental content, like a blog or podcast, can greatly benefit your business. Creating a blog or podcast linked to your website can show industry expertise. That’s because these tools allow you to go even further into a topic like fashion and share your own insights as a member of the industry. You may need a content marketing team or employee to successfully create high-quality content, but there are various tools that you can use to plan, edit, and distribute the result. While it shouldn’t be your first priority when starting a small business, developing a blog or podcast might be a goal worth keeping in your future plans as your business grows.
Showcase Expertise by Creating a Blog
Creating a blog is a great way to engage your audience and add more long-form content to your website. A blog can keep audiences updated about new products, designs, and general changes that your business makes. It can also build more web traffic and allow for more customer touch points via comments left on your blog by readers. Having a blog can also help you entice reader subscriptions that allow you to build an email database of prospective leads for your company. On top of all this, your blog can also teach readers more about your products and show off your industry expertise, which results in you looking a lot more credible. Ultimately, blogs are an easier way for you to get noticed online and provide a unique user experience that displays your knowledge about your fashion products.
Try out tools like WordPress or HubSpot for your website’s blog. If you’re newer to blogging, WordPress especially is one of the most user-friendly tools that you can use for blogging – and what’s more – it allows you to start building and posting content without paying a dime.
Explore Deeper Topics by Starting a Fashion Podcast
Podcasts are a great way to reach your audience right now. A study shows that 75% of podcast listeners listen to learn new things. Starting a fashion podcast is a great way to reach your critical audience. Similar to blogs, having a fashion podcast can showcase your industry knowledge and increase credibility. However, it can do even more by allowing you to further develop your brand voice and create a more personal way for you to engage with your customers. Exploring in-depth topics about fashion will also allow you to create more of a community among your customers which can help you to build stronger relationships with them.
Before starting your podcast, plan out your topics and potential show guests. Once you have the layout of the show planned, the remaining work will include setting up recordings, editing, and distributing the audio. Use a professional microphone, like the Blue Yeti, to capture in-person recordings. Defer to a recorded meeting tool Zoom for long-distance interviews.
Editing your podcast audio can be the most time-consuming portion of the podcasting process, so it may be good to outsource or hire a staff member who can take sole responsibility for this. However, if you'd prefer to edit your material yourself, you can use various audio editing tools like Adobe Premiere (roughly $20 with an annual subscription) to complete this step of the process.
As far as distribution goes, the best tool when getting started is Anchor, which will distribute your show on all of the major platforms for free. Your Anchor link can serve as a one-stop-shop for all of the platforms on which you distribute your podcast, so it is the best one to link to your company website.
Blogs and podcasts are not necessarily content you should start working on if your company is brand new. However, over time when you have established a good routine for your social media and company websites, blogs and podcasts are great ways to provide more content for your customers. They can be more insightful and build a community for your customers while providing relevant information related to your company’s niche.